Stock analysis

Frameworks, ratios and workflows for evaluating public companies — from reading a 10-K to building a DCF.

• Fundamental stock analysis: a beginner's guide

  What fundamental analysis actually means, the four lenses every investor should use, and a repeatable workflow you can apply to any ticker.

  8 min readRead

• How to read an income statement (without falling asleep)

  The five lines that matter, the ratios that fall out of them, and the traps that hide non-recurring noise.

  7 min readRead

• DCF valuation explained without the spreadsheet trauma

  Discounted cash flow in plain English: what it's actually estimating, the three inputs that move it, and when not to use it.

  9 min readRead